“If YouTube Were A Country, We’d Be The Third Largest In The World After China and India” (Bond, 2013).

Hi Digital Diary Followers

“Nearly one out of every two people on the Internet visits YouTube with our monthly viewership is the equivalent of roughly 10 Super Bowl audiences” (Bond, 2013).

Michael Curtain details growing anxieties about how the geography and environment of television is changing and the conditions of Hollywood’s dominance have been dramatically altered today. Curtain also describes how Hollywood is facing growing competition from media capitals with transnational aspirations.  An example of one of these new global capitals is YouTube and with the company reaching one billion unique monthly users early this year it is fairly obvious why it is generating anxiety in Hollywood.

After the announcement of the opening of a state of the art production facility in Los Angles the YouTube Space is just an example of where the company is beginning to branch into the professional content industry (Alvear, 2013).  The forty one thousand square foot facility features sound stages, recording studios, editing bays, screening rooms and green screens – all free of charge to use for leading YouTube producers. This has allowed local content producers to be more sophisticated and think bigger with their productions (Alvear, 2013).

This includes YouTubers like Freddie Wong who uses the space to shoot the popular web show series “Video Game High School”.  Wong describes how the space allows for content producers like him to create content at a much higher level, almost like a Hollywood production.

Even well known content producers who are famous for their works in Hollywood are drifting towards the popular media form. These include producers Simon Cowell, who announced the launch of his own channel and director Ridley Scott who has agreed to work for a network of YouTube channels creating short films (Bond, 2013).

YouTube is interesting as its headquarters are situated closely to that of Hollywood. However the platform is far more globalised and has been around for a much shorter period of time.


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